The Principles of SEO for Blogs
When implementing SEO for blogs, you’ll want to consider different techniques to make your blog more search engines friendly. The number one thing to remember is keywords. Make sure you’re focusing on around 5 keywords per post to be sprinkled organically throughout the text. You’ll also want to keep in mind:
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- Usability and ease of navigation: Make it easy for your readers to access the various parts of your page without difficulty.
- Regular content updates: Search engines crawl websites more often if they are frequently updated.
- Creation of XML sitemaps for search engines (and HTML sitemaps for user navigation): An XML sitemap is a file that contains a list of URLs that informs search engines when new content becomes available. You can also put numeric values to indicate weight/priority on specific content. When content gets updated, your XML file is updated. As long as you register your sitemap with the various search engines, the search engine spiders will discover new content by looking at your sitemap file.
- Duplicate content: Your category pages may have the same exact content as your monthly archives. If this is the case, be sure to employ rules (such as in robots.txt) to filter out the duplicate content.
- Linking (both internally and externally): Link to your important pages internally, and use appropriate anchor text to direct your readers (and search engines) to content that you feel is important. Link externally to diversify your content and link to other recommended sources for information.
- Choosing a name that is easy to remember: Like any website or brand name, your blog should not be difficult to remember.
